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A network of memes,
by Chris Snyder

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Jun
17th
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Ad-Friendly Ad Blocking

The way browser-based ad blocking works currently (hello Firefox users!), one or more extensions prevent the browser from downloading images from certain servers, prevent the Flash plugin from playing animations, and/or prevent the javascript includes that insert ads into the page.

This works great. Suddenly the internet is free of annoying crap in the margins, allowing you to concentrate on the annoying crap you’re looking for.

But of course, when the ads are blocked,  no one gets paid. The world’s browsers need to request and download the images—hundreds of thousands of times—in order for the sponsorship arrangement to work out.

It would be great if you could tell blocking extensions to “accept, but do not display” advertising on a site-by-site basis.